New Year – New Business

The beginning of a new year is traditionally the time when we create new goals to attain during the year. It’s a clean slate where anything we want can happen. These may be personal goals or they might be business goals, depending on your situation. I set very different goals for 2020 than I have in the past.

My new year began with a renewal of sorts and a big change. For over eight years, I’ve served in the corporate training department of a large, independent real estate company. Most recently, I was the Director of Training and Professional Development. I’ve taught new and existing agents sales and technology skills. I’ve managed the budget, engaged outside trainers, produced a company convention, and handled a myriad of administrative duties. Over the course of the last year, I decided to leave this position and strike out on my own as an independent trainer. I began 2020 as a trainer for the Floyd Wickman Team, resolved to create my professional world according to my goals.

I have been trained to be able to present the Floyd Wickman Program to real estate agents across the United States. Unlike my past role, my ability to train agents will depend on connecting with like-minded brokerages that see the value of spaced training for real estate agents that focusses on creating a repeat and referral business. In other words, I have to work for the opportunity to present the program.

I believe strongly in the power of the Program. I have seen many agents participate and become stronger and more confident in their abilities as real estate agents. Agents who take the Program average one transaction (one listing, one sale, or one listing sold) per person, per week with more production coming after the Program ends. Most agents who take the Program are in the bottom 50% of their brokerages in terms of production. Most can really use this kind of production!

But why such an abrupt change in professional direction? I saw my training become perfunctory and routine. The minutiae of running a training department began to weigh more heavily on me each day. I have found that I am happiest when I am in front of a group of people, speaking, training, teaching, and motivating them to be better. Ultimately, I want to be able to affect lasting change in the people I train. Independence gives me the opportunity to focus on the aspects of training I can use to do this.

I decided to maintain my certification as a Realtors Property Resource trainer and to market my services as a continuing education instructor for real estate also. Being able to teach multiple topics gives me the flexibility to offer different kinds of classes for different purposes.

I am not the first nor the last person to leave a corporate job in hopes of creating a sustainable business as an independent trainer. I know that much of my success will depend on my ability (and tenacity) to find people who are willing to let me teach their people. It is a privilege to stand in front of a group of real estate agents and help them achieve their goals. In return, I am able to achieve mine. For that, I am profoundly grateful.

Leave a Reply

Your email address will not be published.