Monthly Archives: February 2020

Just Another Day

Leave a reply

I have to admit it, I’ve been in a funk for a few days. It didn’t help that I spent too much time preparing for a training opportunity for which I didn’t have an agreement in place. Shame on me. I went into teaching this week with a bruised ego and a desire to prove to myself that yes, I can do it. So I was very ready to help a group of people tackle the intricacies of several technology tools for their real estate businesses. After all, I really like teaching tech!

I came home after the second of two full days of training tired and somewhat satisfied that I achieved my goals. The students picked up some tips, learned how to use the tools, and generally seemed happy with the class. Some even told me it was the best class they had attended so far (kudos to me!). I, however, have to acknowledge that I am also a bit dissatisfied, not with my performance, but with the ways we introduce people to a new profession.

It all starts with expectations. I don’t think anyone decides to spend money to fulfill the requirements for a real estate license (or any other profession that takes preparation and passing a test for entry) with the knowledge of the things it takes to be successful. That knowledge is acquired by learning on the job and the kind of training I do. Unfortunately, managers and companies that hire people to fill roles that require more training need to explain what candidates can expect to do as they start their careers. Too often, recruiters spend far too much time extolling the benefits of the work rather than explaining the work itself.

In most fields today, technology plays in important role in the day-to-day work of the business.  Most jobs utilize some form of technology tool, even if it’s only email. I see people coming into real estate who can’t distinguish between an email address and a website address. Because real estate agents often communicate with prospects and clients via email and use their websites for lead generation, this is an important distinction. I can explain the difference and I can teach someone what to type, but eventually, they have to learn and stop making the mistake. 

It’s the lack of understanding these kinds of fundamentals that perplex me. I’m not going to blame age. I know plenty of older people who are very adept at using technology for business and pleasure. I usually hear one of the students in my technology classes announce to me before we start that “I’m not good with technology.” When I hear that, I could think “oh no, here we go again,” but instead I ask what that person means by “I’m not good with technology.” The more I know, the more I can anticipate problems and try to adapt my teaching. I give the person admitting difficulties credit for understanding their weaknesses. It doesn’t absolve us from setting proper expectations coming into the profession or introductory training.

Whose responsibility is it to ensure the newcomers into our profession are able to master the tools they need to carry out their jobs? The responsibility falls on the trainers and the students alike. I find nothing wrong with telling adults that they need to practice and learn what I teach them. I don’t give out grades; their business will show how well they learn and put what they learn into practice. I am a resource person and a motivator. I help them understand how to do something, what to do in different situations, and most importantly, why it should be done. I expect the student to connect the dots.

I want students to have a good experience in training. It can be difficult for them and me if expectations are not set coming into training and students are deficient in basic skills. I will continue to be patient and help those who lag behind others in the class. At some point, though, it will be painful to struggle to catch up. I worry that the pain will outlast the benefits of practicing an exciting, new profession and cause someone to reconsider after spending time and money to get this far. That’s not fair to the newcomer.

Got Ethics?

Leave a reply

As a way to boost milk consumption, the California Milk Processor Board began to use the tagline “Got Milk?” You may have seen the commercials on TV, the billboards, or the ads in magazines. The use of the line spread across the country as celebrities posed the question with milk mustaches. Suddenly it was cool to drink milk (and show your milk mustache). The refrigerator staple that people pour on cereal and drink with chocolate chip cookies is a common thing people can buy and consume. But what about ethics? Are ethics something you can acquire and use when needed or desired? Do we need to teach people ethics? And what about industry-specific business ethics?

Ethics, at its simplest, is a system of moral behavior. We often think of ethics as standards of behavior – what people should or should not do in the context of a situation. Everyone operates by some code of ethics whether they recognize it or not. Religions and philosophies provide us with standards of behavior such as the Ten Commandments or the Golden Rule, for example. Ethics has to do with social standards, whereas morals refer to a person’s ideas of what is right or wrong. In this context, teaching ethics makes perfect sense. We are not prescribing a person’s moral character in ethics; rather, we look to teach behaviors that align with the type of ethics the individual should adhere to.

Many states require real estate licensees to take an ethics continuing education course as part of license renewal requirements. In Ohio, this law is called the “Canons of Ethics.” These laws are the legal standard by which someone can obtain and retain a real estate license. Any licensee who is also a Realtor® (a member of the National Association of Realtors®) must fulfill an ethics education requirement periodically as well. The Realtor® Code of Ethics dates back to 1913 and is updated annually to reflect changes in the profession. So the idea of teaching ethics to this profession’s members is not foreign. 

Nevertheless, it begs the question, how do you teach someone to be ethical? Is it possible to tell if someone “got ethics”?

To teach ethics is sometimes challenging because the consequences for not teaching it well can be high (think of a practitioner losing their ability to earn a living). Rarely does someone tell me that they think it’s silly to have to sit through the class. Students do challenge particular points or ideas, but they don’t dispute the need to learn them. What is most difficult is the how – how do we help people understand what they should do and convince them to do it?

I like to use case studies or scenarios to help students understand what they need to do to meet the ethical standards set forth by law and their industry. Case studies give students the opportunity to place themselves in the situation and consider what they would do. Sometimes their responses are incorrect when asked what they would do in that situation. This is a learning opportunity. We address why the response is wrong and how to remedy the behavior. As the class progresses, students learn the standards of ethical behavior they need to abide by to maintain their profession.

This material can be extremely dry and boring – unfortunately. I’ve sat through enough ethics classes as a student to know how it should not be taught. I find it best to approach the topic with humility and humor. If I can get students to laugh at the silly things the agents in my case studies say or do, it helps to make the point. It also becomes easier to understand the difference between incorrect and correct behaviors. Humor can help get your point across.

Each scenario comes down to one specific question: What would you do? I have found that most people want to do the right thing, but they may not know what it means in that specific situation. Sometimes it’s easy to follow the crowd and perpetuate bad practices because “everyone does it.” Just like your mother told you as a child, it’s not a good defense to do something just because everyone else is doing it. We have ethics to help us remember that there are better ways to act.

If a particular ethical standard no longer applies due to changes in society, then there are processes to get it changed. If it is law, we lobby our lawmakers. If it concerns industry ethics, that industry has a means by which changes are considered and acted upon. When I teach ethics, I point this out as well. Ethics are not stagnant; they are a part of society, and as society changes, so too should the ethics we reference as standards of behavior.

Ethics aren’t foreign. We all have some kind of ethical structure that we work within. My job is to help people understand ethics and how their business practices do or do not comply with the ethical standards they are required to adhere to. In the end, I trust that my students can say that they “got ethics” – with or without a milk mustache.

It’s About The Experience

Leave a reply

I love getting surveys in my email about my last Starbucks or Panera visit. Hey, at least they cared enough to solicit my opinion! I almost always fill out the survey. Why? I had a string of less than stellar experiences at a particular branch of a “fast casual” restaurant chain and I let them know it after each visit. I got a response, too. In addition to the expression of gratitude for taking the time to let management know about my experience, they sent me a $25 gift card to encourage me to come back. I could only hope they took my suggestions seriously.

What do these surveys usually ask you about? If you visited a restaurant or coffee shop, you’ll be asked about the quality of the food or beverage you purchased. But look at the questions again. They want to know about your experience, too. How clean was the environment? Was the staff friendly or make an effort to get to know you? How would you rate your overall experience? Surveys like these are a way for the business to determine how successful it is at achieving a good customer experience; one that will keep people coming back for more. It’s not enough to provide good customer service – anyone can do that. The public wants a good experience.

How does this relate to training? Several years ago, I bristled at designating students as “customers.” They should want to be there to learn! Yes, and – they deserve an environment that’s conducive to learning. It’s not enough to put people in a room and tell them something (i.e. a “data dump”). What was a common teaching method twenty or thirty years ago assumes that people will put up with anything to get the content. With the proliferation of ways to get information today (books, websites, YouTube, Wikipedia, etc.), there needs to be a compelling reason for someone to attend your training session besides the topic or the promise of continuing education credit. They are looking for a specific kind of experience in your classroom or webinar that will assist their learning.

In my opinion, the best trainers are those who can teach, entertain, and motivate people. The trainer needs to know the subject matter inside and out. Beyond that, the trainer also needs to be able to use techniques that foster learning and an environment conducive to learning. Let’s explore these three aspects of training:

  • Teach: Teaching is more than imparting information to an audience of people you expect to be sponges. Most of us who teach for a living understand that we need to use different ways to get our message across. We might use a presentation to support a lecture. Other times a demonstration might be in order. We also employ discussion, small group exercises, facilitation, role play and a host of other techniques to help us teach the content to a group. As instructors, we need to determine which ways to present the material we are charged with teaching to students. It’s part of our job to figure out what might work best and use appropriate techniques for the situation.
  • Entertain: Students need to like you before they’ll listen to you and do what you tell them to do. If you’re a likable person and everyone automatically absorbs your lessons, congratulations! Most of us have to work at presenting information in such a way that our students accept the tough lessons we’re trying to impart. When I say “entertain,” I don’t mean perform a song and dance routine. You might use humor to get them to laugh and relax. You might tell stories to elucidate a point. One thing becomes clear, though: The more you can use humor and stories in teaching, the more likely it is that the lesson will “stick.”
  • Motivate: Much of the time, we are looking for people to make changes as a result of our training. It may be something simple as using a different process or procedure. Learners might need to follow a new law or regulation. In my case, I am trying to get people to change their behaviors in their real estate businesses. I want real estate agents to have more conversations with potential buyers and sellers. I want them to be strong presenters and negotiators. I want them to use a technology tool to enhance their businesses. They need to understand laws and regulations and be able to follow them in their daily activity. I can teach them the dialogues and techniques, but if I can’t motivate them to use the dialogues and techniques, students have wasted their time in class. I have to know the “why” for anything I teach. Why is this important? Why does someone need to know this? I constantly ask myself these questions (and more) as I’m training. I often use stories to illustrate my points and motivate students to take action. I gauge acceptance of my words by the expressions I see on students’ faces and adjust accordingly. I know I need to motivate people to make changes they might otherwise not.

Many adult learners would rather do something else than sit in a classroom. My job as their trainer is to make sure that what I teach will be received enthusiastically or at least warmly. I want to motivate them to put their learning into action. I can give them good service or I can give them an experience they’ll remember. I opt for the experience.

Tips for a Memorable Webinar

1 Reply

Whatever you want to learn, there’s probably a webinar being held to teach you or present an update. A webinar is a cross between a live, in-person class and online learning. You watch the webinar in real time, but you’re not in the same room as the presenter. You most likely can’t talk to the presenter although you can ask questions through a chat or Q & A function on the webinar platform.

What webinars make up for in convenience for the viewer they typically loose by a lack of interactivity or feedback. This, of course, depends on the webinar presenter and how willing the presenter is to use certain techniques for a more enjoyable and memorable webinar experience. Here are some tips I have learned and utilize to create webinars that are positive learning opportunities for the participants.

  • Customize the registration: Most webinar platforms (I use Zoom, but this is also true of GoToWebinar) give you the ability to customize the registration page, if not the entire presentation. Take advantage of this to give people an idea of what you’ll present and how you’ll deliver. This could be anything from color scheme to description and even the information you request from the registrant. If you can ask questions beyond name and email address, use this to determine participants’ experience with the topic or what they hope to learn on the webinar.
  • Tell people to register even if they can’t attend: You want people to attend the live webinar, but if they have a conflict at that time, you still want to get the information to them. If you encourage people to register even if they can’t attend, you will capture their information and be able to distribute the recording after the webinar has been completed. You can stay in touch with them and invite them to a future webinar.
  • Add handouts: Just because you’re online doesn’t mean you can’t give people something to hold onto or take away from the webinar to refer to. Handouts typically can be shared during a webinar through the platform. Participants can be prompted to download the handout at the appropriate time during the webinar and asked to refer to it later as well. If you use slides during the webinar that contain a great deal of information, give participants the ability to download a PDF copy of the deck for future reference. If you’re an independent trainer, you can use the handouts as a way to give participants your contact information and a call to action.
  • Use polls: Because the webinar is a one-to-many form of delivering content, the presenter has to work to encourage interaction. Polls are a great way to get feedback or information from participants. You can gauge whether participants are paying attention or checking their email by the number of responses and how long it takes for people to register their responses. If you are encouraging adoption of a tool or process, Polls double as a way to determine whether participants are on board.
  • Have everything open and ready to go: Close any programs on your computer that you do not need, especially email if you have desktop notifications enabled. If you are using web-based tools during the webinar, be sure to close other websites and browsers to avoid a drag on bandwidth during the webinar. Have your presentation open and in slideshow mode. You can then use the webinar platform’s menu to switch between your open documents or websites during the webinar and avoid having to minimize documents or switch between browsers. This makes for a smoother viewer experience.
  • Use a headset and test your audio: You will have more control over the sound of your voice with a headset. If you tend to move your head or use your hands as you talk, a headset will follow your mouth and you won’t risk toppling a microphone on the desk. If you have a multi-directional desktop microphone and are used to using it, by all means use it. I prefer a headset because I don’t have to worry about where the microphone is during the webinar. Test the audio before you begin the broadcast to be sure the webinar platform is picking up your voice adequately. You can also ask participants at the beginning of the webinar if they can hear you and see your screen.
  • Record the webinar: Recording your webinar serves two purposes. You can review your webinar performance and use what you discover to improve on future webinar presentations. I discovered that my gaps in presentation were disturbing (too many ummms and ahhhhhs!). I worked on making my presentation more succinct and cohesive after reviewing the recording. You can usually share the recording easily through the platform with participants and absentees for their review after the live webinar. This gives them the ability to go back over the material when they most need it.
  • Have someone monitor the webinar for questions or chat: If possible, it’s nice to have an assistant checking for questions during the webinar and posing them to you as you present. Otherwise, you must keep an eye on your chat or questions boxes to address questions during the broadcast. If you don’t have someone to assist you, notify participants that you’ll address questions at certain times during the webinar. I often answer questions at the end of the webinar for the participants only. I turn off the recording and make this personalized attention a bonus of having attended the webinar live.
  • Include the recording in the follow-up e-mail: This goes with the previous point about recording the webinar. Distribute the recording through the platform. Most webinar platforms give you the ability to create a link for the recording and include the link in your follow-up email. You will want to do this instead of attaching a recording to an email (usually not possible due to the size of the recording) or posting it on YouTube or some other video sharing platform. Why? Webinar platforms are set up to register when someone views the recording after the webinar. You can see who viewed the video and when. If you’re asked to provide this kind of information, you’ll have it at your fingertips. You may decide to post the video to YouTube, for example, but wait until a few days after the webinar to encourage initial viewing through the webinar platform.
  • Use the survey function: If there is a built-in survey function in your webinar platform, use it to launch a survey upon completion of the live webinar. This is a quick way to get feedback from participants. If the webinar platform allows for integration with a survey external survey, you can make more detailed surveys to judge participants’ retention of the material presented. Use this information to tailor the next presentation on the same subject matter.
  • Get the log: Access and download the webinar log to follow up with questions you didn’t answer during the webinar and to see who attended and for how long. Use the information you get in the log to help you prepare your next webinar.
  • Edit the recording: If you are able, download the recording and edit it before posting to other platforms. You’ll have the ability to delete dead air and take out the ahhs and ummms. If you’re demonstrating a technology tool during the webinar, you can add call-outs, annotations, and pan and zoom on the screen. I like Camtasia for video editing, but there are other options you can use.
  • Practice, practice, practice: It helps to practice before your webinar. Even more important is to practice before your next webinar. Learn from your mistakes and make the next webinar one that will have participants asking for more.

Webinars are a great tool to help people in far-flung places learn the material you want or need to teach. If done well, they can be a learning experience that will motivate participants and get results.