The Online Education Conundrum

A few years ago, I started advocating for an online education portal where our agents could go to access training classes if they couldn’t attend training in person. Unfortunately, the stigma of a previous incarnation of an online education portal for our company caused senior leadership to reject the idea. I should say that this was an early instance of online learning that was quite rudimentary. It left much to be desired.

Fast forward a couple years, and the attitudes changed in light of a growing company with the need to offer training to people in several locations. Instructor-lead training is the norm, and the ability to offer classes in multiple locations at times people were willing to attend has become problematic. Now, online education seems to be the solution to the problem.

Instead of evaluating various platforms available in the marketplace, we took a different approach. One of our partners is a local college of business that provides online pre-licensing and continuing education courses across the country. Without much knowledge of the platform they were moving their online education offerings to, we agreed to partner with them in a new venture. The college would offer our agents the ability to register for pre-licensing courses or take continuing education courses online through a custom-designed portal. We would have the ability to place our education offerings online using this platform and our agents would have access to them via the same portal.

This seems like a win-win situation. The college gets more business for their pre-licensing courses and online continuing education, and we get a place to put our content online. The agents get access to what they need, when they need it.

Here’s where the questions pop up: What kind of platform is this, and how easy is it to build courses for online use? The platform the college chose was designed for use by K-12 institutions. It does the job, but it’s not an easy platform to work with for our purposes. I find myself creating content, then having to manipulate it in such a way as to get it into the course I design. One example: videos can be uploaded directly to the platform; however, for viewing ease, I upload the video to YouTube, copy the embed code, paste it into a text document, save the document with a particular title and .html, move that document to a zip file with the same title, then upload it to the platform. This is not what I would call user-friendly.

The end result is not bad. I can categorize the courses, and they work as designed. Unfortunately, we have yet to launch this platform for our agents despite having access to it from the back end for almost a year. We are waiting for the college to migrate all of their content to the platform, and then we’ll be able to make it live. I often think it would have been much easier for us to contract with a platform provider directly. We would have had it up and running by now.

The benefit to having this online education portal with the college may be intangible at present, but the relationship offers us other benefits we can’t deny. Our recruits get an automatic scholarship when they register through our portal. We have a revenue sharing agreement that gives us a portion of the proceeds from online continuing education that our agents complete. And, we have created a relationship with this college that offers us access to resources we can’t maintain on our own.

I’ll keep plugging away at placing our content on the platform. Once we go live and agents have a chance to experience the training, I’ll be in a better position to evaluate if this is the answer to our prayers.

 

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