Monthly Archives: October 2016

Who’s in Charge?

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It seems like everyone else knows better about what the training department should do and how its resources should be used.

The employee or agent thinks more continuing education is the department’s best use of its members’ time and complains about the lack of courses when the agent needs it. The manager decides that his/her office or region needs a particular approach to training, bypasses the training department and goes straight to the company president for approval.

Who needs a training/education department when those whom the department serves know better?

It’s frustrating to try to deal with these situations. As a training leader, you don’t want to appear like you’re engaging in turf warfare, but there comes a time when you must stand your ground and assert your right to promote your vision for training at your company.

This doesn’t mean you discount the ideas and suggestions. Instead, you refer to the plan and determine whether they make sense in light of the objectives and goals you set forth. Maybe there’s room for change if the change supports the goals of the organization and training’s role in achieving those goals.

How you handle this situation will determine whether such intervention in the training program will continue to occur. I have seen it happen time and again, and typically it’s done by those who think they understand the training function. They are often well-meaning individuals who are looking to gain some advantage. Unfortunately, it comes at the cost of an effective training program for all.

Ultimately, you (as the training professional) must make the case for training as you envision it. You must gain buy-in for the plan from all who are charged with promoting the program to their direct reports. An effective guide for me has been James and Wendy Kirkpatrick’s Training on Trial. The book makes the case for the value of training and how it can enhance an organization’s bottom line. One of the lessons I learned from this study was how to get managers (in particular) and company leaders to understand this.

I don’t want to spend all my time defending my department, fending off well-meaning, but ultimately clueless attempts to undercut the value of the training plan we’ve implemented and continue to refine. We have considered the options. We have consulted with managers and other leaders. We do need to bring a consultative approach to the process. But at some point, managers need to trust that training is doing what needs to be done.

Preparation

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I recently had the opportunity to teach two courses for a group that was not my usual audience. My experience took me back several years to when I was a master’s student living and studying in Germany.

One of my professors asked me to assist him with his introductory literature seminar. I would meet with a small group outside of class to discuss the works we were reading and their projects. I could handle that and I enthusiastically agreed. I went to work reading everything the students would read and all the secondary literature before the semester began. I wanted to be prepared for any questions that might arise in my group. I also devised a structure for our meetings so that we would be sure to cover all of the material we needed to consider.

A few weeks into the course, the professor had to go out of town. Instead of canceling class, he asked me to take over for him. Here I was, the American teaching German students German literature. As I stood in front of 100+ students that day, I worked hard to not let my nervousness show. What got me through the class was the confidence that I knew the material. I had prepared well, having read everything necessary for the class and outlined how we would approach the day’s topic. If anything, I probably over-prepared.

Preparing to teach cannot be dismissed. It is perceived as a time-wasting activity for those who like to stand up in front of a group and just talk. You know these types: Well-meaning, experienced professionals who want to impart their knowledge on the group. The results of their “teaching” are, at best, an out-pouring of information without structure or intention. Sometimes, these are subject matter experts we have engaged to train employees or agents. Just because someone knows their field does not mean they can teach it to others.

I took it upon myself to become a subject matter expert in order to provide agents with relevant training in an area I knew little about. I immersed myself in the topic and read widely to gain knowledge. Then, I started using the tools I would teach about. I prepared myself to teach others the “why” and “how to” by engaging in the practices I wanted them to use.

Just knowing how to do something and why is not enough if you want to instill the desire in others to further their careers by adopting a practice. Planning and preparation for a course includes consideration of how learners learn, the techniques to use when teaching the material, and how to structure your time with learners.  While preparing for my recent teaching experience, I spent time organizing my material and finding new examples to reinforce my words. I took my outline for the course and checked the timing. I devised activities for the group so that I wouldn’t be the only one speaking for three hours.

When you prepare well, the butterflies you feel getting ready for the class only serve to help you be the enthusiastic teacher your students deserve. Preparation gives you the confidence to step in front of the group, ready to help them master the material.

Convention Time

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Fall is the season for conventions in the real estate world. The busy summer selling season is winding down and salespeople and brokers have time to spend on meetings, education sessions, and visits to the trade fair. So, let’s put on a convention!

At my company, we tossed around the idea of having a mini-convention for a couple years, then got brave and decided to do it this year. The planning began months ago with visits to potential venues and calls to speakers regarding availability. When we finally settled on a date and reserved the facility, the real work began.

Finding speakers to present interesting, timely, and relevant material to our agents was not difficult. Finding speakers who were available on the date we needed them proved to be quite tough. Once we were able to determine who was available, we signed agreements as quickly as possible to secure the speakers for our date.

Then came the next question: Do we offer continuing education credit for the sessions, or not? Agents need to provide proof of a certain number of hours of continuing education credit each time they renew their licenses. By offering CE credit for the convention sessions, we provide an opportunity for the agent to get information and CE credit, and we give ourselves a marketing opportunity. Continuing education gives agents an added reason for attending the sessions when the need to know isn’t enough.

Promotion started about a month in advance of the convention. Registrations trickled in slowly, and we began to doubt what we were doing. Why weren’t they signing up to attend? Were we totally off the mark with our topics? We should have calmed down and waited patiently. Real estate agents are notorious for deciding at the last minute to register for anything. The registrations began to pour in about 10 days before the initial deadline, and continued to appear for a few days after that date (registration was kept open, but capped).

How can we measure success of such an event? The immediate feedback gives us a good idea of participants’ feelings about the day: Whether they liked the facility, thought the food was good, had a good time talking with friends and colleagues, and heard some good speakers. This is the “smile sheet” that tells us what their impressions of the event were. By all accounts, we got high marks for a good event.

The long term effect of the convention will be whether those in attendance apply anything they learned at the sessions they attended. We might be able to measure satisfaction with the event shortly after the event, but assessing the impact of the day will be a longer-term process. We’ll need to look at the attendees’ implementation of techniques and tools to increase their businesses as well as their production over a period of time to be able to determine if what they gained at the convention will have an effect.

Putting on a convention, even a one-day convention is a lot of work, but it is also immensely satisfying to see learners excited to try something new that they learned in just one day.

The Case For Professional Development

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I recently read a post on the PR blog Spin Sucks about the need for people to continue to develop professionally. The post makes the case for reading regularly in one’s field, networking, and taking online classes as an investment in your future. These are great ways to continue to learn and grow in your profession, no matter what your field is. My question is this: Does your employer bear any responsibility for helping you grow professionally?

If you’re a free-lancer or self-employed, it’s up to you to stay educated and informed. Reading, participating in online communities or networking groups, and taking courses are your main methods for staying up-to-date. You may even choose to go back to class and earn a certification or degree. It’s up to you, though, to get what you need. This is your investment in growing your business.

If you work for a company, chances are good that there are in-house opportunities to learn. These could takcase-for-professional-developmente the form of mentoring, on-the-job training, classes, online resources and discounted tuition for degree courses at a local college or university, just to name a few. Many employers view professional development or training as a way to develop talent internally and increase business development through enhanced customer service or product offerings. Professional development is a good thing for business, and many businesses invest greatly in their workers’ training and education.

Then there’s the hybrid situation where the company offers education and training for the independent contractors who operate under the company’s supervision or in partnership with the company. It benefits the company to make sure that those independent contractors are able to present the company’s offerings well or to minimize risk in their business activities. If the independent contractor is a licensee, the state will most likely require continuing education for license renewal as a way to ensure minimum standards are met. Professional development benefits the company and the independent contractor.

Who’s responsibility is it for independent contractors to come to class or take an online course? If both benefit from the education, they should share the responsibility, right?

Usually it falls on the company to “sell” the benefits of training and education to potential participants. This forces professional development professionals to consider the end when designing courses. What will be learned? Who does this benefit and how? How will we judge progress? Why should someone want to learn this material?

I’m sure many professional development pros in situations where they deliver training to employees consider these questions, too. However, the company has the ability to condition employment on participation in training. Independent contractors can leave and practice elsewhere. Attracting these people to training, convincing them to invest time (and perhaps money), and keeping them learning is no small feat.

Some people will always be self-motivated learners. They like to read and discover new things and ways to do their jobs better. For those who need a push, we have to clearly state the benefits and deliver quality education that will help participants grow and flourish in their chosen profession.