If you have some kind of state-issued license to practice a profession, you probably need to have continuing education credits to renew or maintain that license. That’s true for me. I am a licensed real estate salesperson in the state of Ohio. I don’t sell much these days (my training position occupies much of my professional life), but I have maintained my license nevertheless. I must submit 30 hours of continuing education credit every three years to renew my license. It doesn’t seem like much (other fields have higher requirements), but many real estate agents have difficulty accumulating the necessary hours in the three year period. There are several reasons why. Here are a few:
- Long Classes: Real estate licensees must take three “core” classes (core law, ethics, fair housing/civil rights), each for three hours. That leaves 21 hours of electives that fall conveniently into three-hour blocks. The more hours you can get at once, the fewer times you have to go to a class or log in for online education. Continuing education providers generally offer classes in three-hour blocks. This seems like a positive thing, but sitting for three or six hours for continuing education can be daunting for someone who wants or needs to be out working with clients and going on appointments (don’t forget–real estate agents don’t get paid unless they sell a house). Many agents consider it to be a necessary evil instead of an opportunity to learn something to help their business.
- Boring Presentations: Many CE courses are taught by industry professionals who know a lot but aren’t good instructors or facilitators. In addition to that, many commit “murder by PowerPoint” with wordy and un-engaging slide presentations. The result can be three hours of boredom. I have seen many agents check out of class mentally and do everything from read a newspaper to check e-mail, post on social media, and text. I doubt much learning happens.
- Seat Time Rules: It’s not whether you learn something that gains you CE credit, but how long you sit in the class. Managing seat time as a CE provider is much easier than administering tests. If the class is boring or uninformative, you still get the credit as long as you are present for the required amount of time.
Teaching continuing education courses is a challenge. I care about how much agents learn in the CE classes I teach. I want them to remember important information. That means I have to be an engaging instructor who employs a variety of methods to hold agents’ attention and make it easy for them to recall the material when the class is over. Here are a few techniques I use to accomplish this:
- Interesting Slide Presentations: I don’t want to commit the mistake of putting too much information on the screen. Slides should enhance the material presented. I want the focus to be on the information, not on words on the screen. PowerPoint is fine, but there are other presentation software programs you can use to create wonderful presentations.
- Varied Teaching Techniques: Not all people learn the same way. Lecture is not the only way to teach. I mix things up with group exercises, instructor-lead training, partner work, video, and short quizzes. I make sure people get up and move around at various times. Groups and teams present the results of their work to the entire class.
- Current Events and Examples: The information presented in a CE class could be the same from class to class, regardless of who teaches. To make things relevant for the learner, I try to bring in examples and case studies to illustrate the points I’m teaching. In a fair housing/civil rights class, I look for current cases to cite as examples for behaviors agents should avoid. In a class of social media for real estate agents, I look for agents across the country who are doing a good job using social media in their businesses and show their pages/sites/profiles online.
Continuing education exists so that practitioners in a profession have the most recent and relevant information in order to work competently in their field. As instructors, we can make the experience of continuing education dull and lifeless or interesting and engaging. It’s up to us. When done well, continuing education can be something licensees look forward to and attend willingly.